Blackbird.AI and WWT Team Up to Fight Narrative Attacks

Blackbird.AI and World Wide Technology (WWT) announced a partnership today that addresses the latest threat vector targeting boardrooms: narrative attacks. These aren’t your grandfather’s phishing emails. We’re talking about weaponized stories, AI-generated deepfakes, and coordinated disinformation campaigns that can erode trust, manipulate stock prices, trigger crises, disrupt operations, and impact executives in both digital and physical ways. The World Economic Forum called it correctly: For two years running, they’ve ranked misinformation and disinformation as the top global risk.

WWT’s global reach, with $20 billion in annual revenue and enterprise relationships across every primary industry, when combined with Blackbird.AI’s industry-leading narrative intelligence platform, will enable the companies to scale and protect more customers globally. The goal is to give executives and security teams visibility into attacks that target perception, not just infrastructure. This isn’t theoretical. False narratives can spread during technical incidents, costing companies billions annually. 

“As sophisticated actors weaponize narratives and deepfakes, cybersecurity must evolve beyond protecting systems to safeguarding perception itself: The next breach will target your narrative and your network,” said Wasim Khaled, CEO and Co-founder of Blackbird.AI. “We are excited to partner with WWT to accelerate the adoption of AI-based Narrative Intelligence. Together, we will protect organizations from narrative attacks and help them make better strategic decisions to reduce risk, especially during times of crisis.” 

LEARN: What Is Narrative Intelligence?

Understanding the Threat Landscape

Narrative attacks come in waves. First, reconnaissance identifies vulnerabilities, both technical and psychological. Then, false narratives are deployed through credible channels. Bot networks amplify. Fake accounts legitimize. Cohorts and communities (threat actors, influencers, and nation states) spread them further. The technical attack exploits the chaos, making cyber incidents even more severe and costly.

The financial sector faces unique exposure. Banks and investment firms handle sensitive data, making them prime targets for cyberattacks. A single false narrative about institutional vulnerability can trigger bank runs. Coordinated narrative attacks are putting pressure on financial institutions in ways that traditional cybersecurity and risk frameworks can’t protect against.

Deepfakes evolved from novelty to weapon. Creating convincing audio now takes three seconds of sample voice. Video deepfakes fool untrained eyes. The technology has democratized tools once requiring Hollywood budgets, which are now run on laptops and created by threat actors to cause harm. As security expert Simon Green from Palo Alto Networks warns: “We can expect deepfakes to be used alone or as part of a larger attack much more often in 2025.”

Blackbird.AI’s Constellation platform tracks narrative attacks as they scale and become harmful. It identifies threat actors, maps amplification networks, and analyzes affected communities. Narrative Intelligence fills the gap that threat intelligence and social listening do not cover. 

Constellation monitors a significant number of critical use cases, spanning:

• Crisis Management
• Executive Protection
• Cyber attacks (or fake ones)
• Brand Reputation/Risk
• Geopolitical incidents
• Supply Chain Risk
• Critical Manufacturing
• Critical Infrastructure 
• Insider Threat
• Foreign Malign Influence
• Due Diligence/M&A
• Financial Market Crisis
• Influence Campaigns
• Stock Manipulation

When narratives emerge, the system identifies their origins, measures velocity, and predicts impact. Security teams receive actionable intelligence about who’s spreading what, where it’s gaining traction, and which communities are vulnerable.

Recent additions enhance detection capabilities. Compass Context verifies online claims and social media content for accuracy and credibility. Compass Vision identifies AI-generated images and videos. The company processes 60 trillion digital engagements annually, giving unmatched visibility into narrative threats.

The Partnership’s Strategic Timing

WWT brings serious credentials and is expanding its AI and cybersecurity capabilities. Their Advanced Technology Center lets enterprises test and validate solutions before deployment. 

“We’ve seen how fast a narrative can spiral, from a misleading post to a boardroom crisis in hours. Global enterprises and their cybersecurity and executive protection teams need early warning, not hindsight,” said Dane Moorefield, Blackbird.AI’s Head of Partnerships. “That’s why partnering with WWT matters: they understand the stakes, they operate at scale, and together we can deliver the tools to detect early signals before they escalate into crises–or worse–physical harm.”

The partnership leverages WWT’s enterprise relationships and global infrastructure. Customers get integrated solutions, including traditional security plus narrative defense.

The Way Forward: Three Tips About Narrative Attacks 

Security leaders need immediate action. Here are three critical steps:

• Build narrative defense into incident response. Your runbook needs protocols for narrative attacks, not just technical breaches. Who monitors narratives? Who crafts counter-messages? Who decides when to engage? Answer before a crisis hits.

• Create cross-functional fusion centers. Narrative attacks don’t respect organizational charts. Security, communications, legal, and risk teams must collaborate. Regular war-gaming exercises prepare teams for coordinated response.

• Educate beyond awareness. Showing employees deepfake examples isn’t enough. Train decision-makers in verification protocols. Establish “safe words” for executive communications. Make skepticism standard operating procedure.

The partnership between Blackbird.AI and WWT is a shift in how enterprise organizations must approach security. Narrative attacks are no longer emerging threats. They’re here, they’re sophisticated, and they’re causing real damage. Organizations that fail to defend their narrative perimeter will find themselves fighting battles they never saw coming. The technology exists. The expertise is available. The only question is whether companies will adapt before the next narrative attack hits.

• To receive a complimentary copy of The Forrester External Threat Intelligence Landscape 2025 Report, visit here.
• To learn more about how Blackbird.AI can help you in these situations, book a demo.