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How One Influencer Targeted Global Brands: Understanding Coordinated Narrative Attacks
A single social media influencer repeatedly targeted global brands with public diversity, equity, and inclusion (DEI) policies. In this session, we’ll examine anonymized analysis from more than a dozen campaigns targeting global consumer brands to explore how the same playbook evolved across industries and why treating each incident as an isolated crisis misses the broader pattern.
Meet the Speaker
Emily Kohlman has expertise in foreign malign influence operations, election interference, narrative risk, and online influence campaigns. With over two years at Blackbird.AI, she supports intelligence engagements with Fortune 500 companies, government agencies, and international organizations, producing reporting and analysis that helps organizations identify and respond to coordinated influence campaigns and emerging threats, including work supporting NATO engagements.
Her expertise is informed by a background in journalism, real-time threat intelligence, and geopolitical analysis, as well as her Fulbright Fellowship in the Czech Republic and Russian language expertise. Prior to joining Blackbird.AI, she covered major global events including Russia’s full-scale invasion of Ukraine and the withdrawal of U.S. forces from Afghanistan. Her work focuses on detecting foreign influence campaigns targeting democratic elections, with particular regional expertise in Eastern Europe and South Asia, as well as analyzing the tactics, techniques, and procedures (TTPs) used by conspiratorial influencers and online communities to drive reputational risk and shape public discourse. She developed an analytical framework for identifying the signals, tactics, and amplification strategies used by influential online actors to target organizations, enabling brands to better understand, anticipate, and respond to emerging reputation threats.
Speakers
Emily Kohlman
Senior Intelligence Analyst