Narrative Use Cases

Brand Risk from Harmful Narratives

A viral rumor can erode decades of earned trust in minutes.

Narrative attacks make claims about product defects, discredit executives, pull organizations into the crosshairs of the latest culture war, make claims about a company’s environmental impact or geopolitical associations, and otherwise work to discredit their reputations.

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Cancel threats, not your brand.

Our Constellation Platform gives you an unsurpassed view of the harmful narratives impacting your brand reputation so you can respond accordingly with real data to make better strategic decisions to reduce the risk of being canceled.

Enhance your brand.

Our Constellation Platform is ready to tell you the good news — it provides unparalleled insights into the positive narratives that uplift customer perception and trust. If a beneficial influencer story is starting, or an affirming narrative is emerging, we can detect it and instantly generate summaries, reporting, and recommendations that equip you and your leadership team to maximize the moment.

Protect your reputation by knowing the narrative.

Narrative threats can impact any organization, whether private or public sector, with something to lose. The wrong string of text can lead to boycotts, calls for class action lawsuits, revenge posting, and other outcomes that can be avoided or minimized with the right response.

Explore how our Constellation Platform can prepare your organization to protect your hard-earned reputation against emerging threats.
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