What is a Narrative Attack?
A narrative attack is any assertion that can cause harm by shaping perceptions about a person, place, or thing in the information ecosystem. Narrative attacks created by misinformation and disinformation cause massive financial and reputational harm.
In order to protect their reputational, financial, and operational security, corporations and government agencies must deeply understand this growing threat, which the World Economic Forum has identified as the most severe global risk over the next two years.
Most organizations are unprepared for what is coming.
We engage with hundreds of senior executives from Global 2000 companies and National Security organizations, and this is what they all say:
“Narrative attacks, misinformation, and disinformation are a new threat vector that we have no visibility into.”
World Economic Forum names ‘Misinformation and Disinformation’ as the #1 Global Risk
“An unstable global order characterized by polarizing narratives and insecurity, the worsening impacts of extreme weather and economic uncertainty are causing accelerating risks — including misinformation and disinformation — to propagate,” — Saadia zahidi, managing director, World economic forum.
How narrative attacks start and spread
Online narratives lead to reputational, financial and physical harm
How do you detect and understand narrative threats?
If your brand, competitors, customers, or markets were impacted by misinformation or disinformation, would your organization know how to respond? Here are common scenarios for which most organizations are unprepared:
Harmful narratives
Contagion effects
Bot driven manipulations
Hyper-agenda-driven threat actors
What potential narrative attack use cases concern you the most?
Private Sector
Crisis Management
Stock Manipulation
Brand Reputation/Risk
Due Diligence/M&A
Financial Market Crisis
Labor Issues
Executive Targeting
All Sectors
Geopolitical
Cyber Attacks
Supply Chain Risk
Critical Manufacturing
Critical Infrastructure
ESG
Insider Threat
Public Sector
Foreign Malign Influence
Propaganda Campaigns
Broad Area Surveillance
Tipping & Cueing
Force Protection
Peacekeeping
Election Interference
Own and protect your narrative
Our Constellation Narrative Intelligence Platform enables organizations to detect, measure, gain context, and prioritize risks by understanding the narratives, the influence behind them, the networks the narratives touch, the anomalous campaigns that scale them, and the cohorts that connect them.