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Guarding Your Reputation: Strategies to Counter Narrative Attacks
According to the World Economic Forum’s 2024 Global Risks Report, misinformation and disinformation are the #1 global risk to global organizations. In today’s ever-evolving landscape of social media, news dissemination and the enigmatic dark web, a formidable threat has emerged: Narrative Attacks. A complex blend of misinformation and disinformation tactics crafted to manipulate perceptions about individuals, organizations or events, these insidious threats have become a top issue for communicators of late, particularly those immersed in crises.
Watch on demand
WHAT YOU'LL LEARN
- The essence of Narrative Attacks and their unique characteristics.
- How to recognize the signs and patterns of Narrative Attacks caused by mis/disinformation.
- The limitations of traditional social media monitoring tools in countering Narrative Attacks.
- How to empower your organization with effective strategies and tools to protect against these
attacks. - Case studies and practical insights from experts in the field.
Speakers
Wasim Khaled
CEO & Co-founder, Blackbird.AI
Brian Buchwald
Global Head of Product, Trust Data and Technology, Edelman
Mary Beth Levin
Manager, Social Media Strategy and Analytics, USPS