Financial Services – Investment Banking
Company Size
10,000+ Employees
A Leading Investment Bank Used Blackbird.AI for Due Diligence on Partners to Assess Reputational Risk Before Major Deals and Acquisitions
Problem Statement
The company, which operates both investment and commercial banking functions, needed to assess the potential reputational risks of partnering with specific companies on high-visibility projects. Any indication of reputational exposure—such as public backlash, executive controversies, or negative sentiment related to ESG issues—could impact decision-making and shareholder value.
Process Before Blackbird.AI
Prior to adopting Blackbird.AI, the organization relied on fragmented research processes that included internal teams, media tracking, and surface-level sentiment review. These methods were slow, lacked narrative depth, and frequently missed reputational risks forming in fringe spaces or among key stakeholder communities. The lack of a unified reputation intelligence stream left gaps in pre-deal risk analysis.
Solution
Blackbird.AI’s Constellation Platform was used to scan the social and media environment for reputational threats tied to potential partners. The platform surfaced signals around loss of public trust, claims of harm to health or the environment, and public discourse concerning executive behavior. Constellation provided real-time narrative insights that were organized into centralized reports, allowing the company to evaluate reputational exposure at a strategic level.
Customer Impact
The company incorporated Blackbird.AI’s findings into its formal risk analysis process, delivering intelligence to the executive board ahead of major investments and partnerships. Narrative signals served as a critical input for determining the viability and risk posture of key deals. As a result, the company gained greater confidence in its decision-making, reduced exposure to future reputational fallout, and strengthened its ability to evaluate partners through a multi-dimensional lens.