Gartner: Every Enterprise Needs a Trust Council to Combat the Deluge of AI Disinformation

This Gartner report outlines why every enterprise needs a trust council, a cross-functional governance body to set policies and make decisions around the rapidly increasing threat of AI disinformation.

In this report:

• Why disinformation security requires dedicated governance that spans cybersecurity, marketing, communications, and risk management
• How to structure a cross-functional trust council with defined roles across legal, IT, comms, sales, and product
• Gartner’s TrustOps framework for certifying authentic content and debunking harmful narratives

Gartner, Every Enterprise Needs a Trust Council to Combat the Deluge of AI Disinformation, 17 March 2026, By Dave Aron, Andrew Frank, and Apeksha Kaushik

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