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When Narratives Become Threats: Understanding Coordinated Attacks on Brands
Emily Kohlman, Senior Intelligence Analyst at Blackbird.AI, and Sarah McGrew, Solutions Consultant at Cision, discuss real-world examples of coordinated attacks targeting global brands.
The session includes:
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A timeline of influencer-led campaigns against global brands
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The tactics, techniques, and procedures (TTPs) behind each phase of an attack
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How Blackbird.AI predicted which companies would be targeted next
Emily Kohlman is a Senior Intelligence Analyst at Blackbird.AI with expertise in foreign malign influence operations, election interference, and narrative risk. She supports intelligence engagements with Fortune 500 companies, government agencies, and international organizations, including NATO. Her work analyzes the tactics, techniques, and procedures (TTPs) that conspiratorial influencers and online communities use to drive reputational risk. She also developed an analytical framework that helps brands anticipate and respond to emerging reputation threats. Before joining Blackbird.AI, she worked as a journalist covering Russia’s full-scale invasion of Ukraine and the U.S. withdrawal from Afghanistan. She completed a Fulbright Fellowship in the Czech Republic and has Russian language expertise.
Speakers
Emily Kohlman
Senior Intelligence Analyst at Blackbird.AI