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The Viral Effect: What Happens When Narratives Take on a Life of Their Own
Narrative manipulation is now a direct threat to business, not just PR. In just 28 minutes, uncover how AI-driven attacks go viral, the financial and reputational damage they cause, and how top brands detect, counter, and get ahead of them with stronger, strategic messaging.
Featured speakers:
Greg Young, SVP, Commercial Strategy & Delivery, Blackbird.AI
Josh Criscoe, VP, Corporate Communcations, PayPal
Ed Hoover, Director, Issues & Crisis Management, Mars