Keira Lowden

TAG Blog header featuring the title "K-Pop in America: A Growing Market, Digital Impact on Gen Z, and the Future of the

K-Pop in America: A Growing Market, Digital Impact on Gen Z, and the Future of the Industry

As K-pop fandoms grow more powerful online, they’re also vulnerable to narrative attacks that target stars and executives, manipulate content, and exploit parasocial relationships.

Two speakers on stage at a Black Hat conference are projected on large screens flanking the stage before a seated audience.

Microsoft Unveils AI Cybersecurity Strategies at Black Hat 2024

At Black Hat, Ann Johnson and Sherrod DeGrippo revealed Microsoft's evolving security strategy, showcasing proactive defenses against modern cyber threats.

Five K-pop performers in sparkling jackets pose on a vibrant stage with colorful glow sticks and a large eagle overhead.

K-pop and Precision Canceling: How Narrative Attacks Shape Fan Perception

In the glitzy world of Korean Entertainment, celebrities face a new threat: Precision canceling fueled by narrative attacks. Here's how it works, who it impacts, and how to protect your brand against it.