Narrative attacks driven by deepfakes, misinformation, and disinformation are a growing threat to organizations worldwide. The World Economic Forum recognized them as the #1 global risk in 2024. These campaigns, spread by threat actors and bot networks, cause significant financial, reputational, and operational harm.
Narrative intelligence and social listening tools play significant roles in understanding and analyzing public discourse and sentiments. With the evolution of GenAI, cybersecurity and social listening tools are more crucial than ever to integrate with narrative intelligence properly. It is estimated that $78 billion is lost annually due to misinformation and disinformation. These growing attacks can diminish a company’s brand value by up to 30%, undermine investor confidence, and increase borrowing costs and regulatory scrutiny, making it more critical than ever to prepare your organization for the next attack.
Join our strategy session to:
- Discover how integrating narrative intelligence with social listening and brand monitoring tools can protect your organization from mis/disinformation attacks.
- Explore comprehensive intelligence strategies that leverage advanced AI to provide proactive monitoring and early detection to craft effective responses.
- Discuss traditional brand monitoring methods and strategies to adopt a more holistic approach to mis/disinformation defense.