Corporate Communications
Company Size
80,000+ Employees
How Blackbird.AI Empowered a Global Financial Institution’s Corporate Communications Team to Navigate Reputational Pressure with Narrative Intelligence
12x
faster identification of reputational threats using Blackbird.AI’s Constellation Platform
50%
reduction in time spent analyzing cross-platform sentiment and narrative context
1
centralized narrative dashboard shared across communications, PR, and executive teams
Up to 75%
fewer blind spots in global media and social ecosystems
Problem Statement
A significant financial institution faced reputational stress due to increasing public scrutiny over its business practices, executive decisions, and environmental commitments. Media outlets, activist groups, and social platforms began to converge around coordinated narratives questioning the firm’s credibility and alignment with public values. Communications teams needed a way to respond in real-time with fact-based messaging and strategic clarity before these narratives reached stakeholders or impacted brand trust.
Process Before Blackbird.AI
Corporate communications relied on a patchwork of social listening tools and external PR firms to track sentiment and develop messaging. While effective in surfacing high-volume narratives, these tools lacked the depth to detect coordinated narrative attacks, distinguish between organic vs. manipulative content, or provide early warning insights. As a result, the team often responded late, missing key windows to shape the narrative before public momentum grew.
Solution
Blackbird.AI’s Constellation Platform was deployed to give the corporate communications team real-time access to evolving narrative dynamics. The platform uncovered the actors driving negative sentiment, revealed tactics to amplify criticism, and surfaced early-stage narratives before they reached mainstream visibility. With these insights, the team could proactively brief executives, shape aligned messaging, and engage with media outlets from a position of intelligence rather than reaction.
Customer Impact
The organization’s communications team moved from a reactive posture to narrative leadership. By aligning PR, legal, and executive communications around Constellation’s intelligence, the firm maintained brand stability and contained reputation threats during high-visibility events. The platform became a core tool for guiding tone, timing, and communications targeting across regions.