Cybersecurity – Industrial Technology & Energy
Company Size
135,000+ Employees
A Global Industrial Technology Provider Used Blackbird.AI to Strengthen Cyber Narrative Intelligence and Protect Critical Infrastructure from Coordinated Reputation Attacks
12x
faster detection of cyber-related narrative threats using Blackbird.AI’s Constellation Platform
50%
reduction in manual analyst time across cybersecurity communications workflows
40x
more detailed actor and TTP (tactics, techniques, procedures) insights than traditional brand monitoring
1
centralized narrative dashboard shared across communications, PR, and executive teams
Problem Statement
A multinational company in the industrial energy sector became the focus of coordinated narrative attacks suggesting cyber vulnerabilities in its operational technologies. These false claims circulated across fringe forums, social platforms, and low-credibility media sources, amplified by coordinated actors intent on eroding trust in the company’s role as a critical infrastructure provider. The resulting reputational risk posed direct challenges to public confidence, investor relations, and national partnerships.
Process Before Blackbird.AI
The organization relied on standard cybersecurity threat detection and separate brand monitoring workflows. While technical systems flagged intrusion attempts, they lacked insight into narrative manipulation, threat actor behavior, and public-facing perception shifts. Without a unified view, cybersecurity and communications teams were forced to operate reactively, often after narratives had influenced key stakeholders.
Solution
Blackbird.AI’s Constellation Platform was deployed to monitor narrative threats with cybersecurity implications. The platform surfaced false claims about network breaches, mapped amplification across coordinated digital ecosystems, and profiled actor tactics in real-time. This intelligence helped teams separate legitimate concerns from influence operations and provided behavioral profiles and TTPs to guide legal, cyber defense, and communication responses.
Customer Impact
With support from Blackbird.AI, the organization established a proactive posture in managing narrative threats tied to cybersecurity. Constellation enabled real-time visibility into emerging claims, improved response time across risk teams, and informed external messaging before public trust could be eroded. The result was enhanced operational resilience, improved stakeholder confidence, and stronger continuity under coordinated narrative pressure.