Executive Protection
Company Size
100,000+ Employees
A Fortune 500 Company Relied on Blackbird.AI to Anticipate Executive Threats and Navigate Escalating Public Narrative Risk
24/7
narrative threat monitoring enabled during peak risk periods
3x
faster identification of escalation indicators tied to physical security concerns
Problem Statement
Amidst a volatile public backlash surrounding the company’s labor practices and outsourcing policies, the CEO of a Fortune 500 enterprise became the focus of escalating narrative threats. Messaging online included personal attacks, calls for organized strikes, and open-ended threats calling for the CEO to be “held accountable” by any means necessary. These narratives gained traction across social platforms and the dark web, exposing executives and organizations to grave reputational and physical security risks.
Process Before Blackbird.AI
The company had general brand monitoring but lacked a centralized, real-time view of narrative escalation tied to personal threats. Public relations teams monitored sentiment at a high level, while physical security operated in silos, disconnected from digital discourse. Without integrated threat intelligence or an understanding of which actors were driving escalation, executive protection measures remained reactive rather than preventative.
Solution
Blackbird.AI’s Constellation Platform provided continuous situational awareness around escalating narratives targeting the CEO and company leadership. The platform identified key threat actors, mapped the impacted audiences, and surfaced coordinated efforts among adversarial activist groups and suspected influence campaigns. Constellation also helped detect whether employees participated in or amplified narrative threats, enabling deeper risk modeling beyond external chatter.
Customer Impact
Blackbird.AI’s insights directly informed the company’s executive protection strategy. The CEO’s public engagements were assessed in real-time based on emerging threat signals and dynamic risk factors. Security teams implemented new screening protocols and communication guardrails tailored to specific narrative risks. This intelligence-driven approach allowed the organization to move from reactive protection to proactive risk mitigation, protecting personnel and corporate reputation.