Financial Services – Large Commercial Bank
Company Size
10,000+
A Large Commercial Bank Used Blackbird.AI for Sponsored Influencer Risk Monitoring to Proactively Flag Brand Threats Across Global Campaigns
50%
reduction in human analyst time required for influencer risk reviews
12x
faster identification of potential narrative threats with Constellation
Problem Statement
A leading global bank relied on an extensive network of influencers and brand ambassadors to support its international marketing and sponsorship campaigns. However, the reputational risk tied to this network presented a growing challenge. Any claim or controversy involving an influencer could damage brand credibility. The company was paying a premium to an external agency for a single monthly report that often arrived too late to be actionable, was vulnerable to human error, and routinely missed emerging narrative threats.
Process Before Blackbird.AI
The bank’s marketing and communications teams depended on retrospective reports from third-party providers to evaluate reputational risk across their influencer portfolio. These reports were slow, lacked consistency, and could not scale with the dynamic pace of online conversation. The teams were often blindsided by fast-moving narratives tied to sponsored individuals and unable to intervene early enough to shape public perception.
Solution
Blackbird.AI’s Constellation Platform delivered continuous, automated analysis of reputational narratives tied to the bank’s network of influencers. The AI Narrative Feed surfaced the most urgent and high-risk narratives daily, enabling the bank to assess threats in real-time and take immediate action. This replaced manual processes with scalable automation and gave internal teams a trusted intelligence stream to stay ahead of emerging risks.
Customer Impact
The bank now maintains an always-on risk posture around its influencer ecosystem. Marketing and communications teams receive daily insights into rising threats, allowing for earlier intervention and brand-safe decision-making. Integrating Blackbird.AI into its workflow replaced reactive reputation management with proactive oversight, enhancing speed, accuracy, and confidence in every campaign.