Food & Beverage
Company Size
10,000+ Employees
How Blackbird.AI Could Help Global Beverage Brands Defend Against Narrative Attacks and Protect Consumer Trust in High-Stakes Moments
50%
reduction in weekly analyst time driven by automated analysis from Constellation
40x
more granular insight into narrative spread across influencers, media, and consumer communities
12x
faster detection of narrative attacks using Blackbird.AI’s Constellation Platform
75%
broader network coverage achieved through Constellation vs. traditional social listening tools
Problem Statement
A global beverage company faced a severe reputational challenge after launching a high-profile marketing campaign that unexpectedly triggered widespread backlash. Narrative attacks targeting the brand’s values, leadership, and customer base proliferated across digital platforms, many coordinated and amplified by inauthentic accounts. These narratives quickly distorted public perception and led to boycotts, merchandise rejection, and a significant dip in brand sentiment, threatening the company's dominant position in the U.S. market.
Process Before Blackbird.AI
The brand’s in-house communications team used traditional social listening tools and PR analysis to track sentiment. However, they could not understand where the most harmful narratives originated or how they were being coordinated across networks. Analysts could observe spikes in attention but had no visibility into cross-platform propagation or the impact of coordinated influence, making real-time response planning nearly impossible.
Solution
Blackbird.AI’s Constellation Platform gave the brand real-time visibility into narrative formation, manipulation, and spread. Constellation quickly identified coordinated efforts amplifying hostile narratives and highlighted the role of specific influencers, media clusters, and fringe communities. The platform’s AI-driven analysis shifted the company from reactive messaging to strategic narrative management, informing legal, PR, and executive communications.
Customer Impact
The beverage company regained control of its brand story by identifying key narrative drivers early and neutralizing them before they could escalate. Leadership used Constellation's insights to shape a calibrated public response, reducing the velocity and volume of negative narratives. As a result, the company restored consumer trust across key markets, stabilized sales, and protected long-term brand equity.