Global Energy Infrastructure
Company Size
50,000+ Employees
A Global Energy Provider Used Blackbird.AI to Uncover Coordinated Smear Campaigns and Protect Its Reputation
50%
reduction in intelligence casework after Constellation implementation
75%
more network coverage than traditional social listening tools
12x
12x faster detection of narrative attacks using Blackbird.AI’s Constellation Platform
35%
of harmful narratives were identified as originating from inauthentic accounts, according to Constellation data
Problem Statement
A global energy infrastructure provider became the target of a coordinated smear campaign designed to undermine its reputation and credibility. False claims alleged that the company’s infrastructure was compromised and failed to serve its subscribers. The narratives spread rapidly, fueled by inauthentic amplification and fake news sources. The operation posed a risk not only to customer confidence but also to regulatory and geopolitical stability.
Process Before Blackbird.AI
The company’s threat detection process relied heavily on physical security assessments and regional reporting. While some media monitoring was in place, it lacked the narrative intelligence capability to connect disparate digital narratives, detect coordinated amplification, or assess attribution across related events. This left key business units—including legal, communications, and security—without the necessary foresight to counter the operation cohesively.
Solution
Blackbird.AI’s Constellation Platform was activated to map the full scope of the narrative threat. The platform traced the origin and trajectory of the smear campaign across the open web, fringe forums, and covert networks, identifying bot clusters and low-credibility publishing domains driving the message. The narrative was linked to known geopolitical threat actor groups using cross-campaign correlation techniques. These insights were integrated into the company’s broader intelligence process and shared across security, legal, and regulatory teams to coordinate a strategic response.
Customer Impact
With Blackbird.AI, the organization was able to attribute the smear campaign to a coordinated influence operation and understand its whole impact trajectory. This intelligence empowered the company to take decisive steps—crafting a coordinated public response, preparing legal documentation, and escalating findings to relevant international security partners. Blackbird.AI’s support transformed a reactive challenge into a proactive, intelligence-driven defense strategy.