Health Agency
Company Size
10,000+ Employees
A Leading Health Agency Used Blackbird.AI to Uncover Coordinated Narrative Threats and Protect Credibility
77
reports distributed to internal teams, partner organizations, and local health departments
1400
unique narratives analyzed across multiple platforms
Problem Statement
A national health agency faced an information manipulation crisis, appearing to provide its constituents with incorrect information about vital public health topics including vaccines, sexual health and violence, food- and waterborne diseases, and mental health. These narratives distorted public understanding and undermined trust in the agency.
Process Before Blackbird.AI
The agency leveraged social listening tools to monitor harmful posts but encountered pitfalls in identifying which individuals, organizations, and narratives to track, detecting inauthentic behavior indicative of coordination and/or bot-driven activity, and understanding cross-platform networks and their roles in the creation and/or spread of harmful narratives.
Solution
Blackbird.AI’s Constellation Platform enabled the agency to tailor communications to national and local audiences. By identifying and addressing health-related narrative attacks and understanding evolving public attitudes, the organization implemented data-informed strategies and tracked their effectiveness in improving trust and public health outcomes.
Customer Impact
Through its partnership with Blackbird.AI, the agency effectively monitored and addressed health-related narrative attacks in real-time, enhanced public trust by proactively shaping narratives, and improved the accuracy and impact of public health communication at both national and community levels.
