Public Relations & Communications
Company Size
Large PR Firm
How Blackbird.AI Can Equip PR Firms to Navigate Narrative Risk and Deliver Faster, Smarter Crisis Response
Multi-platform risk intelligence
delivered to comms teams for informed messaging before headlines break
Intelligence built for PR speed,
enabling strategic decision-making for time-sensitive scenarios
Problem Statement
A public relations firm managing a multinational consumer brand faces a growing reputational crisis after the launch of a controversial advertising campaign. What begins as critical commentary on social media quickly escalates into coordinated narratives calling for boycotts and brand cancellations. To protect the client’s reputation and market position, the firm needs to act fast—understanding who is driving the backlash, how it’s spreading, and what narratives are gaining traction.
Process Before Blackbird.AI
The firm relies on a mix of traditional social listening tools and analyst reports to gauge brand sentiment and flag high-volume coverage. However, these systems provide limited insight into where narratives are forming, how they’re spreading across communities, and whether the backlash is organic or being deliberately amplified. Without a clear view of the actors and ecosystems involved, the team struggles to advise the client with confidence or shape messaging before the narrative spirals further.
Solution
With Blackbird.AI’s Constellation Platform, the firm could gain real-time insight into how the crisis is evolving. Constellation detects coordinated amplification efforts, identifies influential actors driving the narrative, and maps how messaging spreads across social media, fringe forums, and news outlets. These insights enable the firm’s crisis communications team to brief executives, craft targeted messaging, and deploy a rapid response plan rooted in data rather than sentiment alone.
Customer Impact
In this scenario, Blackbird.AI supports the firm in moving from reactive damage control to proactive reputation defense. Narrative intelligence helps align PR, legal, and executive teams around a shared view of risk—enabling faster, smarter decisions under pressure. With early detection and strategic guidance, the firm protects its client’s brand equity and strengthens its own role as a trusted partner in high-stakes moments.
