Technology Infrastructure
Company Size
5,000+ Employees
A Compute Infrastructure Provider Used Blackbird.AI to Respond to a False Security Breach Narrative and Contain Reputational Risk in Real Time
75%
reduction in narrative blind spots compared to traditional social listening tools
12x
faster identification of narrative threats using Blackbird.AI’s Constellation Platform
35%
of narrative volume traced to coordinated or inauthentic activity
1
integrated report delivered to legal, PR, and cybersecurity teams within hours
Problem Statement
A leading computing infrastructure provider became the target of a false narrative campaign claiming the company had experienced a massive data breach. The claims alleged that sensitive customer data and internal transactional records had been leaked. As these narratives spread online—across social media, fringe platforms, and unreliable sources—the company faced escalating reputational risk, client concern, regulatory pressure, and potential disruptions to ongoing enterprise contracts.
Process Before Blackbird.AI
The company previously relied on basic monitoring tools and reactive alerts to assess threats. While these systems flagged significant volume spikes, they could not track the coordinated spread of false narratives or identify the actors and mechanisms behind them. The organization had no structured way to map how these claims evolved or how quickly they influenced public discourse and stakeholder reactions.
Solution
Blackbird.AI’s Constellation Platform was used to identify the origin and amplification pattern of the narrative attacks. The platform mapped the false claim spread across platforms, detected coordinated inauthentic activity, and flagged bot involvement and low-credibility sources. These findings were shared immediately with internal teams, allowing legal, public relations and cybersecurity leaders to prepare timely counter-narratives and explore short-term protective controls for customer-facing systems.
Customer Impact
With actionable intelligence from Constellation, the company neutralized the false narrative before it gained mainstream traction. Internal teams responded strategically with accurate messaging and risk mitigation measures, preserving customer trust and preventing further reputational fallout. The organization also used insights from the campaign to strengthen its early warning systems for future narrative threats.