How Marketers Can Prepare for Narrative Attacks
Posted by on June 3, 2024
-
Crisis
Gain immediate visibility.
-
Labor Relations
Protect the company image.
-
Executive Targeting
Counter harmful narratives.
-
Physical Security
Safeguard employees & facilities.
-
Financial Markets
Maintain business continuity & liquidity.
-
Cyber Attack
Reduce reputational damage.
-
Geopolitical Risk
Understand public opinion.
-
Brand Risk
Know the perception.
-
M&A Due Diligence
Investigate narrative risks.
-
Stock Manipulation
Counter harmful narratives.
-
Supply Chain & Critical Manufacturing
Stop shortage rumors.
-
Insider Threat
Protect trade secrets.
-
Environmental, Social, Governance
Preseve company trust.
-
Brand Protection
Proactively identify threats.