In the competitive world of branding, “narrative warfare” has become a new front. Brands now compete not just for market share but also for narrative dominance. This means crafting compelling stories that resonate with audiences while countering negative narratives from competitors. A powerful narrative can make or break a brand’s reputation and influence consumer behavior. Your brand narrative has become part of your positioning and a reflection of your company values.
The first step in Narrative Intelligence is identifying harmful narrative patterns and anomalies. This goes beyond simply tracking mentions and sentiment; it involves analyzing the context and trajectory of conversations. Look for sudden shifts in tone, new hashtags, or spikes in negative sentiment. These can be early indicators of a brewing crisis or a coordinated attack.
Get our guide to learn tactics for safeguarding your brand’s reputation in a cancel culture world