Organizations face unprecedented challenges from narrative attacks created by misinformation and disinformation that cause financial and reputational harm. The proliferation of social media platforms, chat apps, and the dark web where a single post can amplify the impact of any harmful narrative, whether accurate or not, on a company’s brand, market value, and strategic objectives. It is important for organizations to proactively be aware of, analyze, and respond to narratives that may pose risks or present opportunities. This business case proposes adopting a sophisticated narrative risk intelligence system to enhance your organization’s decision-making capabilities, mitigate potential threats, and capitalize on emerging trends.
In this guide, we will cover:
- The problem global communication teams are facing
- The solution the Global 2000 and national security organizations are adopting
- The key benefits of implementing narrative risk and intelligence technology
- Implementation and cost analysis for these platforms