Traditional social listening tools offer glimpses into conversations but often fail to capture the bigger picture. The real challenge lies in understanding the stories being told, the emotions driving them, and how these quickly evolve into harmful narratives over seconds, hours, or days.
This checklist serves as your guide to navigating this complex landscape. It will help you audit your tools, identify gaps, and build a comprehensive system that captures the full narrative spectrum. With the right approach, you can not only track but also influence and shape the stories that define your brand—even in the face of adversity.