A single harmful narrative attack created by misinformation and disinformation going viral can cause financial and reputational harm. In this guide, we’ll cover a few basics around narrative attacks, what makes the market especially vulnerable to attacks, some examples of narrative-driven manipulation, tips on recognizing and responding to these tactics, and why narrative intelligence is a must-have to navigate today’s threat landscape.
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Crisis
Gain immediate visibility.
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Labor Relations
Protect the company image.
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Executive Targeting
Counter harmful narratives.
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Physical Security
Safeguard employees & facilities.
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Financial Markets
Maintain business continuity & liquidity.
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Cyber Attack
Reduce reputational damage.
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Geopolitical Risk
Understand public opinion.
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Brand Reputation
Know the perception.
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M&A Due Diligence
Investigate narrative risks.
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Stock Manipulation
Counter harmful narratives.
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Supply Chain & Critical Manufacturing
Stop shortage rumors.
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Insider Threat
Protect trade secrets.
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Environmental, Social, Governance
Preseve company trust.
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Brand Protection
Proactively identify threats.