Perception is our new reality—and your organization’s reputation is just one viral narrative away from crisis. Narrative attacks, weaponized assertions designed to manipulate public perception, are escalating in frequency, sophistication, and impact. They’re not limited to any one industry, platform, or actor. From social media to the dark web, from rogue insiders to hostile nation-states, the digital landscape is ripe for exploitation.
This guide unravels the anatomy of narrative attacks and explains why traditional crisis management and media monitoring tools are no longer sufficient. Whether you’re a security leader, communications professional, or executive in the spotlight, understanding how these narratives are created, disseminated, and weaponized is now essential to protecting your brand, operations, and people.