The $78B Narrative Nightmare: A Wake-Up Call For Security Organizations

A new breed of threat is targeting the foundations of organizations across the globe—narrative attacks fueled by misinformation and disinformation. Named by the World Economic Forum as the #1 global risk in 2024, these harmful campaigns, which target specific organizations and are amplified by threat actors and bot networks, spread rapidly across social media, news outlets, blogs, and the dark web. The impact can be severe, causing financial, reputational, and operational harm. As a result, executive teams are now looking to security leaders to step in and lead the effort to protect their organizations from these narrative attacks, recognizing that they are in the best position to monitor for and counter external threats.