ON DEMAND: The Viral Effect: What Happens When Narratives Take on a Life of Their Own. Featuring: PayPal & Mars

Narrative manipulation is now a direct threat to business, not just PR. In just 28 minutes, uncover how AI-driven attacks go viral, the financial and reputational damage they cause, and how top brands detect, counter, and get ahead of them with stronger, strategic messaging.

Featured speakers:

Greg Young, SVP, Commercial Strategy & Delivery, Blackbird.AI

Josh Criscoe, VP, Corporate Communcations, PayPal

Ed Hoover, Director, Issues & Crisis Management, Mars

 

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