TAG Infosphere senior analyst and former HP CISO Joanna Burkey explains why narrative attacks—coordinated efforts to manipulate public perception—are the next security threat for targeting the technology sector. From distorted narratives to viral deepfakes and AI-powered influence campaigns, this new threat vector can erode trust, destabilize organizations, and exploit cognitive vulnerabilities faster than traditional attacks. Joanna explains why tech leaders must evolve to defend against information as a weapon and why narrative intelligence is now mission-critical for both digital and reputational security.