TAG Infosphere Managing Director of Analyst Services Shawn Hopkins explains why narrative attacks—coordinated efforts to manipulate public perception—are the next security threat targeting the advertising sector. From distorted narratives to viral deepfakes and AI-powered influence campaigns, this new threat vector can erode trust, destabilize organizations, and exploit cognitive vulnerabilities faster than traditional attacks. Shawn explains why advertising leaders must evolve to defend against information as a weapon and why narrative intelligence is now mission-critical for both digital and reputational security.