Greg is the SVP of Commercial Strategy and Delivery at Blackbird.AI, driving the evolution of digital media threat intelligence and strategy at the intersection of analytics, media, and technology. Before joining Blackbird.AI, he worked for a significant media investment firm and helped overhaul a top media publisher, driving them to profitability for the first time in their history. He previously helped establish the advanced analytics and media security offerings at Weber Shandwick, a leading global communications agency, pioneering using AI, NLP, and OSINT to guide communications strategies. He also oversaw Integrated Media Strategy for North America, building leading marketing and communications programs for Fortune 500 and government clients. His career spans roles at various agencies, where he’s led nine-figure media strategies and integrated analytics into marketing and communications solutions. A strong advocate for the democratization of data, Greg empowers organizations to use technology and insights to drive decision-making. He is a cum laude graduate of the University of Lynchburg with a degree in Business Administration and Marketing.