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The World Economic Forum: Narrative Attacks are the #1 Global Risk

The WEF 2024 Global Risks Report now recognizes narrative attacks caused by narrative attacks as an urgent threat with technological, economic, environmental, social, and political impacts.

World Economic Forum Global Risks Report 2024 chart ranking the top 10 risks over 2-year and 10-year periods by category.

The World Economic Forum now recognizes the urgency of narrative attacks as the #1 global risk, according to their Global Risks Report 2024. The potential for AI-generated content to stoke societal divisions is particularly concerning. The connection between fabricated information and social unrest will ramp up during upcoming global elections in major countries in the next two years, said Form spokesperson Saadia Zahidi in a recent statement. 

“An unstable global order characterized by polarizing narratives and insecurity, the worsening impacts of extreme weather and economic uncertainty are causing accelerating risks – including narrative attacks – to propagate,” said Zahidi. “World leaders must come together to address short-term crises and lay the groundwork for a more resilient, sustainable, inclusive future.” 

LEARN MORE: What Is A Narrative Attack?

The report urges global leaders to revamp their strategies for mitigating emerging risks, particularly emphasizing the need for international agreements on AI’s role in conflict resolution. Beyond global cooperation, the report also highlights the importance of bolstering resilience at individual and state levels. This includes initiatives like digital literacy campaigns to combat misinformation and advancing research in climate modeling and energy transition technologies. Both public and private sectors are seen as key players in these efforts.

“What is most impactful about this report is that global organizations now see the problem of narrative attacks just like Blackbird.AI has since its inception in 2017,” said Wasim Khaled, Blackbird.AI co-founder and CEO. “This study highlights how the problem started and how it metastasized. We agree with WEF that world leaders must work on solutions to a problem already having a large technological, environmental, geopolitical, and social impact. Our team looks forward to working with organizations that want to be proactive in protecting themselves from these narrative attacks so they can make better strategic decisions when they happen.”

Dan Patterson

Dan Patterson
Head of Corporate Communications

Dan Patterson is a strategic communications leader driving impact at the intersection of artificial intelligence, cybersecurity, and media. At Blackbird.AI, Dan leads communication and content strategy that breaks down complex AI and cybersecurity concepts for diverse business audiences. Prior, he was the national tech correspondent for CBS News.

About Blackbird.AI

Blackbird.AI

Blackbird.AI is the Narrative Intelligence Detection and Response company protecting executives, organizations, and institutions from narrative-based disinformation attacks that cause financial, operational, reputational, and physical harm. Blackbird.AI’s Constellation Platform identifies the actors, networks, bots, and communities driving them; and turns those signals into early warning, decision intelligence, and coordinated response. Blackbird.AI brings Narrative Intelligence into the workflows where teams already operate, including cybersecurity, communications, legal, executive, and public-sector environments, with agentic response capabilities and MCP-enabled integrations that help organizations act faster. Founded by AI experts, threat intelligence analysts, and national security professionals, Blackbird.AI helps customers defend trust, strengthen resilience, and Own The Narrative. To learn more, visit Blackbird.AI.